BASKETBALL superstar Chris Tiu took time for an outreach activity in Bistekville in Payatas by mounting a basketball clinic for the youth.
The visit is part of Pascual Laboratories, Inc.’s (PascualLab) ongoing corporate social
responsibility initiative “Health for Humanity,” which aims to encourage Filipinos to lead better lifestyles.
Tiu is currently the company’s brand ambassador for mouthwash OraCare and Poten-Cee vitamins.
“This is still part of our on-going sustainable health campaign, focusing on our adopted community, Bistekville. Last summer, we had PascualLab brand ambassador and representative Lucy Torres-Gomez come over, and here she conducted a story-telling session with the kids, teaching the importance of health,” shared Mia Pascual-Cenzon, the pharmaceutical company’s corporate communications director.
“This time, we invited Chris to lead a basketball clinic. We believe in promoting total health and wellness not only through medical missions but also in different aspects like education and values formation. Today, Tiu is here to educate the kids about the importance of active play via the basketball clinic.”
A staunch supporter of living an active lifestyle, Chris took a break from his busy schedule to mentor the kids on the rudiments of the popular sport—from passing the ball and dribbling, to shooting and team play.
Meanwhile, volunteer doctors from partner institution Intellicare, gave free health checks as part of the company’s health program.
Payatas is the third community to be adopted by PascualLab’s CSR program; the first was in Baseco in 2007, followed by Karisma Ville in Malabon in 2012. Launched in 2007, “Health for Humanity” is a major component of PascualLab’s SEED Initiative (Sowing to Empower, Educate, and Develop), which aims to uplift and empower the poorest of communities through various activities anchored on health, education, and environment.