Christmas shopping goes digital

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Now up and running at itruemart.ph, the e-commerce site is initially selling tech products like mobile devices, flash drives, headphones, laptops, smartwatches, and other accessories

Now up and running at itruemart.ph, the e-commerce site is initially selling tech products like mobile devices, flash drives, headphones, laptops, smartwatches, and other accessories

The Filipino Christmas shopping habit is seeing huge changes this season as e-commerce expands across the country, more so than ever with the entry of Thailand’s leading online retailer, iTruemart.

Now up and running via itruemart.ph, the e-commerce site is initially selling tech products like mobile devices, flash drives, headphones, laptops, smartwatches, and other accessories from brands like Samsung, Lenovo, Asus, MyPhone and Cherry Mobile, among others. By next year, it will begin offering assortments under categories like fashion, home, and beauty, among others.

In an interview, iTruemart’s foreign executives shared their company’s vision for the Filipino market, led by Punnamas Vichitkulwongsa. As chief executive officer of Ascend Group Vichitkulwongsa said, “Our dream is to see Filipinos in the most remote islands able to buy great things at great prices from their mobile phones or computers, and delivered to their doorsteps within two to three days. We will accomplish this dream within next year.”

Ascend Group is a spin-off from True Corp, Thailand’s leading mobile network provider. Focusing on online business, it operates iTrueMart and WeLoveShopping, an e-commerce marketplace for independent entrepreneurs.


iTrueMart’s entry in the country is deemed timely for the Christmas season giving Filipinos the option to shop without having to endure the huge volume of mallers this time of year, and the worsening traffic situation.

Executives of Ascend Group, operator of iTruemart: (From left) Chief Marketing Officer Sanjeev Saluja, Chief Executive Officer Punnamas Vichitkulwongsa, and Chief Operating Officer E-Commerce Dean Krstevski

Executives of Ascend Group, operator of iTruemart: (From left) Chief Marketing Officer Sanjeev Saluja, Chief Executive Officer Punnamas Vichitkulwongsa, and Chief Operating Officer E-Commerce Dean Krstevski

Taking note of this, Sanjeev Saluja, chief marketing officer of Ascend Group expressed, “It’s the 21st century. In the comfort of your own homes or your offices, you can look at products, pick up great deals, get the information that you need, validate them through comments and reviews, and make the right choices.”

He is also confident that once Filipinos try online shopping, they can compare for themselves, which is more convenient than the traditional kind.

“Obviously, experience matters the most. [While] we are very used to going to malls, we sometimes see customer service to be poor, or worse, many don’t even have the right information you may need before a purchase. Now that’s frustrating, compounded by dealing with day-to-day traffic!” he elaborated.

Saluja furthered that iTruemart offers customers various payment channels, competitive pricing, free delivery and free returns for a holistic experience.

For his part, Dean Krstevski, chief operating officer for e-commerce of Ascend Group, revealed that iTruemart has prepared exciting deals for the holidays on top of its everyday deals.

“Through partnerships with key local brands, we will have Christmas campaigns offering up to 70 percent off on regular prices. Moreover, we offer not only great value but also guaranteed delivery before Christmas Eve,” Krstevski enticed.

iTruemart.ph is starting off delivery in Luzon and nationwide by 2016. It is targeting to run 100 vehicles in its delivery fleet by the year-end, operating out of its own warehouse in Pasig.

Finally, with 45-percent of the traffic coming from mobile devices, iTrueMart.ph’s mobile version will be rolled out by the first quarter of 2016.

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