Subscription-based satellite television firm Cignal TV Inc. garnered 1.2 million subscribers at the end of 2015, which company officials claimed makes Cignal the first local TV provider to pass the one-million subscriber mark.
Cignal was established in 2009 as a unit of Philippine Long Distance Telephone Co.’s media arm, MediaQuest Holdings Inc.
Cignal said it reached the one-millionth subscriber mark in September.
As of mid-2015, Cignal held a 90-percent market share in the direct-to-home (DTH) satellite industry in the Philippines.
“We would like to convey our heartfelt gratitude to our customers and to our valued partners for enabling us to achieve this industry milestone in 2015,” outgoing Cignal President Oscar Enrico Reyes Jr. said. “In 2016, we shall build the business further by offering more innovative program packages that will delight customers all over the country.”
“The company will continue to lead the industry in both content diversification and best in class infrastructure, given its links with PLDT, the country’s leading telecommunication company,” incoming Cignal President Jane Basas said.
Cignal recently introduced exclusive channels like Hyper, Bloomberg TV Philippines, Celestial Movies Pinoy, and Sari-Sari.
Hyper has been made even stronger as the exclusive pay-tv channel with the Ultimate Fighting Championship (UFC) and the Professional Golfer’s Association of America (PGA). This reinforces Cignal’s existing sports programs that cover the tournaments of the Philippine Basketball Association (PBA).
Cignal will also provide exclusive coverage of the forthcoming 2016 Olympics at Rio de Janeiro, Brazil.
Bloomberg TV Philippines is the local extension of Bloomberg Television, the international multi-platform 24-hour business and financial news network that provides continuous coverage of the global markets.
Bloomberg TV Philippines is the first business news channel to air on a 24/7 basis in the country. It is set to be the go-to channel in local and international business information and trends.
Celestial Movies Pinoy, a Chinese movie channel in the Philippines, offers subscribers Chinese movies dubbed in Filipino.