Cignal sees 600,000 subscribers by yearend


A top official of Cignal Digital TV said on Monday that the company targeting a subscriber base of 600,000 by the end of the year.

“Well, until the end of the year, we hope to get about a little over 600,000,” said Annie Naval, managing director and chief operating officer of Cignal. The current subscriber base of Cignal is about 500,000.

In line with this, Cignal Digital TV will continue to push for new technology that will change the television viewing experience of Filipinos by introducing Cignal TV-To-Go.

Cignal TV-To-Go allows viewers to watch real-time broadcast feeds of Cignal channels on their broadband connected smartphones or tablets.

The company said that with the introduction of this new offering, the company is hoping to get 100,000 additional subscribers this year.

“Since this Cignal TV-To-Go launch is currently on its beta phase, the service will initially be available on mobile devices that run on the Android Jelly Bean operating system,” said Guido Zaballero, head marketing of Cignal.

Cignal’s Over-The-Top service presently brings 13 premium channels to smartphones and tablets.

The beta phase is offered free of charge to all Cignal postpaid subscribers who have Android devices on the broadband networks of Smart Communications and Philippine Long Distance Telephone Co. (PLDT).

At present, the company has 80-percent prepaid subscribers and 20-percent postpaid subscribers.

The company said that with communications evolving beyond merely watching shows on TV screens, mobility and speed of content delivery are factors consumers have to factor in when attempting to watch television shows. Hence, Cignal-TV-To-Go represents the PLDT Group’s first multimedia, multiscreen answer to evolve side-by-side with technology and growing needs of its subscribers.

Cignal now claims to be the Philippines’ premier subscription-based Direct-to-Home satellite television provider that champions high-definition TV and superior audio. It is owned by MediaScape, a wholly owned subsidiary of MediaQuest Holdings Inc. under the PLDT Beneficial Trust Fund.

For subscribers to receive Cignal broadcasts, they must acquire upon subscription the satellite dish antenna, remote control and the set top box or integrated receiver-decoder.

Cignal’s prepaid electronic loading system is powered by the prepaid loading platform of Smart Communications, which forms part of the PLDT Group.

Cignal Digital TV uses the DVB-S2 digital television broadcast standard to accommodate standard-definition and high-definition television broadcasts, as well as interactive services offered on its satellite TV service.

“In the next few months, we will e able to open access to more Android devices and even iOS devices. We’re also working on expanding the number of channels one can enjoy on the service,” Zaballero said.


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