• Cignal TV, Viva to launch new entertainment channel

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    A new partnership: (from left) Cignal TV COO Oscar Reyes Jr., Viva Communications, Inc. Chairman and CEO, Vic del Rosario Jr., MediaQuest Chairman Manny Pangilinan, Cignal TV President and CEO Emmanuel Lorenzana, and Vincent del Rosario III

    A new partnership: (from left) Cignal TV COO Oscar Reyes Jr., Viva Communications, Inc. Chairman and CEO, Vic del Rosario Jr., MediaQuest Chairman Manny Pangilinan, Cignal TV President and CEO Emmanuel Lorenzana, and Vincent del Rosario III

    With the last quarter of 2015 just around the corner, a new player in the entertainment horizon rises with the launch of Sari-Sari Channel—a 24/7 entertainment network designed to deliver top movies and TV dramas to Filipino audiences both here and abroad.

    The joint venture between Cignal TV and Viva Communications, Inc. was formalized this week to offer a variety of programs that will cater to all types of audiences, be it drama, suspense or thriller. More over, new shows like Tabi Po, Class 3-C Has a Secret, Barrio Kulimlim, The Feb 15 Club, Kuya and Me and Sa Ngalan ng Anak, are also scheduled to air.

    The contract signing was led by MediaQuest Chairman Manny Pangilinan, Cignal TV President and CEO Emmanuel Lorenzana; Cignal TV COO Oscar Reyes Jr., Viva Communications, Inc. President and COO, Vincent del Rosario III; and Viva Communications, Inc. Chairman and CEO, Vic del Rosario Jr.

    Viewers are expected to fall in love again with original movies produced by Studio5 including Alice Dixon’s The Lady Next Door; Superstar Nora Aunor’s When I Fall In Love (a reunion with perennial onscreen partner Tirso Cruz III); Jasmine Curtis-Smith and Daniel Matsunaga’s Replacement Bride; Angel Aquino and Derek Ramsay’s Bawat Sandali; Sarah Lahbati’s More Than Words; and Jasmin Curtis-Smith and David Archuleta’s Nandito Ako, among others.

    Moreover, Filipino movie fans will have their fill of Viva Films’ box office hits such as Vice Ganda’s Petrang Kabayo; Judy Ann Santos and Sarah Geronimo’s Hating Kapatid; and Anne Curtis’ Who’s That Girl?; among others.

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