City revs up Honda PH sales in 10 mths

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HONDA Cars Philippines Inc. (HCPI) said vehicle sales from January to October this year rose 44 percent to 16,046 units from a year ago, driven mostly by strong demand for its best-selling Honda City.

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HCPI said this is a significant growth compared to the overall 22 percent sales increase of the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) industry for the same period.

For October alone, HCPI sold 1,786 vehicles—up by 16 percent compared to the same month last year.

HCPI attributes its good sales to the strong market demand for its City, all-new Mobilio, and HR-V. The City remains its best-selling nameplate among its 13 vehicle models, accounting for a 46 percent share in year-to-date sales with an 11 percent year-on-year growth.

HCPI aims to increase its City sales with the introduction of another variant of the City, the New City 1.5 E CVT Special Edition, early this month.

Exclusive for the Philippine market, the New City 1.5 E CVT Special Edition is equipped with UV cut glass windows for the front doors, speed-sensing Auto Door Lock System, a panic button and free Sharp Plasmacluster with Ion Technology. Furthermore, the Special Edition also gets a new Ruby Red Pearl color option.

The next Honda best-seller is the all-new Mobilio. With only half a year in the market, Honda’s first seven-seater Multi-purpose Utility Vehicle (MUV) already contributes 14 percent to HCPI’s year-to-date sales.

HCPI closed October sales with 506 units of all-new Mobilio sold. This model features modern and sporty styling, advanced technology, spacious cabin, flexible seats and comfortable sedan-like ride.

With the successful vehicle introduction and positive market response, HCPI has increased its all-new Mobilio supply. “We are pleased to inform our customers that we have already stabilized our stock situation. The All-New Mobilio vehicles are now readily available at any Honda dealership nationwide,” said HCPI president and general manager Toshio Kuwahara.

The same move was made for Honda’s best-selling luxury minivan, the all-new Odyssey, with stocks available in all dealerships.

Another contributor to Honda’s sustained strong performance is the all-new HR-V, Honda’s new generation Crossover Compact SUV. Since its debut in June, 807 units of the all-new HR-V have been sold.

“Our new models have significantly given a boost to our monthly sales. The market’s response toward our new product lineup is truly encouraging. It inspires us to keep focused on improving our competitiveness in the market through our product lineup and services,” Kuwahara added.

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