The SM Store recently brought together its trademark collection of women’s fashion labels under one name: SM Woman during Philippine Fashion Week Holiday 2014 show on May 29 at the SMX Convention Center.
The audience was awed at the two- level stage, the mix of hydraulics and playful videos, but more so with the collection, which was on-trend, carefully curated, but oh so wearable.
The SM Woman collection celebrates the stylish modern woman—dynamic and exciting, yet casual and relaxed. She is a career-driven individual who also loves her leisure time. No matter where she goes, from the city to the boardroom, home, and beyond, every day is a completely new experience.
Models walked on the catwalk in the new SM Woman clothes that highlight the different aspects of a woman’s eclectic lifestyle and the many modern ways to wear them. These are on-trend clothes that celebrate versatility and the power of mix and match.
CAREER. The SM Woman sends out a fashion memo that power is not always wrapped in rigid construction but also in genius tailoring and creative styling. High on the style agenda are clothes that work wonders in the boardroom and beyond, from office hours activities to after-office events.
CASUAL. Easy pieces are the order of the day – stylish basics with unexpected twists. These clothes are the building blocks for an effortless chic look.
EVENING. Modern and elegant pieces combine to create an impressive range of options for an uptown sophisticate ensemble or downtown glam look.
RESORT. It’s eternal sunshine with fashion picks that will brighten up the stylish SM Woman. Playful prints and lightweight pieces you can take to the beach or the city streets.
Fashion is the magical thread that holds these different aspects of a woman’s life together. And it’s Fashion Day. Everyday. for the SM Woman.
From the Philippine Fashion Week runway, the new SM Woman is available at The SM Store.
The SM Store has always been on the forefront of style and innovation, and its continuing collaboration with Philippine Fashion Week is another step in its support for the local fashion industry.