‘Cloud’ platform to help SMEs reach larger audience


INTERNATIONAL cloud platform GoDaddy Inc. officially opened its doors on Tuesday to small and medium enterprises (SMEs) in the Philippines, providing them with the necessary tools to reach a larger audience in the online market.

“GoDaddy’s new Website Builder is fundamentally changing the approach to website creation and is helping customers get noticed, reach larger audiences, and grow their businesses,” said Roger Chen, vice president of GoDaddy Asia, at the media launch in Taguig City.

Based on Google’s The Connected Consumer Survey in 2016, the Philippines recorded an 88 percent adoption rate for mobile phones. GoDaddy took this as a cue to build the Website Builder with mobile-optimized website capability, which will help customers reach their audiences and drive real business results and customer insights through their mobile phones.

“With GoDaddy’s new Website Builder, small businesses in the Philippines can create powerful online identities that help them thrive,” Chen said.

Key features of its latest solution include a mobile editor that enables users to easily build and update their websites, and a smart learning system that provides insights and actions, such as engagement and activity updates, to users to improve their website.

GoDaddy also introduced the product’s integrated marketing features, which enables small businesses to quickly improve their Google search rankings and help jumpstart email marketing campaigns, and a social integration that allows users to link their website to Facebook and other social media platforms.

The SME-focused technology provider disclosed that they charge their customers only a P50 monthly subscription to promote entrepreneurship.

“We’re sponsoring people who want to go on their own window, support their own business. We want to help these people because they don’t have a lot of money to do that,” Blake Irving, chief executive officer of GoDaddy, said.

GoDaddy has nearly 17 million customers worldwide and over 71 million names under management.



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