CloudFone maker sets partnerships for growth

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CLOUDFONE manufacturer CellPrime Distribution Corp. is positioning itself to hit double-digit growth in the next few years as the company has forged far-reaching partnerships with big league firms, its top honchos said over the weekend.

For CellPrime, focusing on beneficial partnerships, on top of improved after-sales services, product evolution, and some retail schemes, is a strategic business game plan that is expected to bring robust corporate growth, given a still low smartphone penetration in the local market.

“I think the whole smartphone industry in the Philippines penetration is 40 percent, and there is a lot of room to grow,” observed CellPrime president Eric Yu on the sidelines of an event hosted by the company. “We expect to grow double digits in the next few years.”

Yu said CellPrime sees 2016 as a year of growth for, noting that more and more people are shifting to smartphone handsets.


The budget phone maker has recently rolled partnerships with Chinese mobile phone manufacturers Gionee and Tinno.

Add to these, the firm’s collaborations with entertainment and sports purveyors Disney, Marvel, Star Wars, XBox, and even the Philippine Basketball Association.

CellPrime has likewise partnered with carmaker Hyundai, which is also venturing into mobile phone manufacturing.

“We see that consumers will continue to demand more content from their smartphones, as they shift to digital lifestyle,” Yu said.

Yu said the partnerships would strength the Cloudfone brand, as it competes with other brands in the market.

Noting that smartphone users constantly diversify use of their gadget, CellPrime is partnering with entertainment providers to cater to the market’s demand for music and gaming, Yu said.

The company is collaborating with XBox to provide gaming features on CellPrime-manufactured tablets.

Yu added that CellPrime is going to develop an app, in partnership with the PBA, to provide live scores of games, player profile, and game pictures.

“The content is about putting it in some devices that we have—meaning the teams, the players, the stats we can share. That is something we will develop as content and as an app,” CellPrime Chief Financial Officer Jaime Alcantara said.

CellPrime is also going into retail via its partnerships with Disney, Marvel, and Star Wars—to produce gadget wares like earphones and USBs that sport the three brands.

Alcantara said CellPrime would also be aggressive in marketing to promote the CloudFone brand.

One way, he cited, is doing school tours to bring the brand closer to its target markets, which include students on a budget.

CellPrime is also giving its stores a makeover, turning them into interactive stores that allow consumers to have a feel of the products.

Post-sales service is also an aspect CellPrime will be boosting.

Yu said CellPrime would put up 20 more post-sales service centers all over the Philippines this year.

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