COCA-COLA once again warm the hearts of Filipinos with its Christmas Concert on December 3 at the concert grounds of SM Mall Of Asia.
The public event, which gathered hundreds of guests, gave its audience a real Christmas treat as they got the chance to see Coca-Cola Ambassadors Bailey May and Ylona Garcia and Enchong Dee along with one of our country’s hottest love team Till I Met You couple James Reid and NadineLustre, and got to hear them sing. Followed by more cheerful performances from several OPM legends like Rico Blanco, Gloc-9, Callalily and Sandwich.
Some of our favorite celebrities such as Diego Loyzaga, Alexa Ilacad, along with singing sensations Darren Espanto, and Grae Fernandez with his fellow members of Gimme5, graced the event and gave thrilling performances as well. Fun and laughter filled SM MoA as they enjoyed some of the on-ground activities such as the Body Art Station, and the Coca-Cola Santa and Snow land stations where they took pictures and played with ice-cold snow! Lucky winners from the raffle draw were also able to take home brand new iPhones and Coca-Cola electric fans.
But the excitement doesn’t just stop there as Coca-Cola surprised lucky guests and employees from Coca-Cola partners 7-Eleven, Shell, Select, Grab, Mini Stop, Coca-Cola 5by20, Shakey’s, MMDA, Djarn, Sentinel, Tropical Hut Pasay City, MMDA and PNP who were nominated as Taga-hatid Pasko heroes were able to receive special rewards and gifts as the campaign served as a heartwarming dedication for our everyday heroes or the bringers of Christmas in our lives.
“This Christmas, Coca-Cola wants to put the spotlight on the people who makes us feel the magic of Christmas or who we call as #TagahatidPasko or ‘bringers of Christmas.’ These are the unsung ‘heroes’ around us who make sure that the holiday season is even more festive, more alive, and more colorful for us,” said Coca-Cola Philippines Vice President for Marketing Stephan Czypionka.
For the whole Christmas season and as part of this year’s Christmas campaign, Coke will also extend the Christmas spirit to those everyday heroes in our communities who work in gas stations, fast food chains, grocery stores and malls around Metro Manila by surprising them with Coca-Cola goodies to bring home for themselves and their families.
“We want to put the spotlight on that friend who, the moment Sept 01, 12:01 A.M. strikes, will greet you the earliest Merry Christmas, or that MMDA officer who wore a Santa hat while directing traffic because it’s December already, or even that woman artisan who carefully handcrafted that unique bracelet made of pull tabs, making sure that your gift is the most talked item in your Kris Kringle,” Stephan continued.