The Light Rail Manila Corporation (LRMC) said on Friday it has signed an agreement with Coca-Cola Philippines to redesign all its LRT-1 stations as part of the ongoing P500-million Station Improvement Project (SIP).
The partnership between LRMC and Coca-Cola falls under SIP’s Station Domination project, which involves tapping private companies to contribute to LRMC’s ongoing efforts to improve the structure and facilities of its stations. Coca-Cola is the first private company that signed up for the project. It was launched on June 22 and will be in effect for a year.
“Through Station Domination, the LRT-1 central station will be dressed up in Coca-Cola’s iconic bottle and red color. The new aesthetic goes hand-in-hand with the upgrades LRMC has implemented in the station, which include the installation of LED lights, repaired ceilings, and refreshed painting works. Through the partnership, Coca-Cola will be adding vibrance and energy to a commuter’s journey,” LRMC said in a statement.
To date, the central station has been refurbished just like the Dorotheo Jose station. Digital ad screens and a video wall has been installed. The flooring, ceiling and walls have been repainted.
PHAR, the exclusive ancillary revenue partner of LRMC, which made the deal possible said that they have chosen Coca-Cola because of it being “intertwined with the Filipino DNA.”