Disney seeks PH make-up brand for special partnership
Since releasing its first full-length animated feature film Snow White And The Seven Dwarfs in 1937, and all the way to this summer’s box-office hit Finding Dory, characters of Walt Disney movies have become beloved all over the world.
For girls, especially—and of all ages too—Disney Princesses are so much loved that a hodgepodge of merchandise is continuously designed just so they can bring or wear a piece of their heroines with them. Amazingly enough, simple t-shirts, dinner sets and school bags bearing the beautiful faces of Snow White, Cinderella and Sleeping Beauty in years past have evolved into high fashion items for clothing, footwear and jewelry via capsule collections with such luxury brands as Kate Spade, Coach, Marc Jacobs, and Gucci, among many others.
Collaborations in beauty were not left behind with American and French cosmetics brands Urban Decay and Sephora, respectively, also released special palettes with Disney’s princesses at the fore.
“Obvious cute factor aside, the recent onslaught of Disney collabs clearly plays to millennial buyers’ love of all things throwback-related; what all these items have in common is that they resonate on an emotional level. Disney characters are also pretty universally known and liked. By releasing, say, a Minnie Mouse-inspired clutch, Kate Spade might appeal to fans of the character who weren’t already Kate Spade customers,” was fashionista.com’s assistant editor Karina Hoshikawa’s analysis in a July 2016 piece, titled “Hey, Quick Question: What’s with All These Disney Fashion Collaborations?”
As these partnerships continue, the Philippines will neither be left behind as Disney collaborates with homegrown makeup brand Happy Skin via the “Happy Skin X Disney” limited edition collection.
Early this November, the thriving three-year-old cosmetics company, co-founded by Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo, excitedly launched the dreamy Disney collection, and proudly revealed it was Disney which first approached them for the partnership.
Asked how they reacted over the world-famous company’s proposal, Gutierrez related, “We were very ecstatic and thrilled when Disney got in touch with us. I couldn’t believe it at first but it was nonetheless heartwarming to know a brand from the Philippines can play in the global field.”
“When they approached us, I felt honored because it meant they trusted us. This collaboration is really a global stamp for what the Filipino can do!” enthused Trillo.
During the formal launch at Power Plant Mall in Makati, Trillo detailed to The Manila Times that the negotiation between the two companies started sometime in February, and as such, achieved a much quicker progression compared with other known collaborations.
“With Disney being a global brand, they had standards in place and so everything was very systematic and organized,” she explained. “They were the ‘princesses experts’ so they led the project in terms of making sure all the concepts and materials to be used were faithful to the Disney princess. On our end, we’re the lippie makeup experts so we took it upon ourselves to choose the right color for Filipinas.”
The collection primarily features lipsticks that capture the character of some of Disney’s most loved princesses. Belle (in a nude-honey shade) from Beauty And The Beast and Rapunzel (mauve) were represented in moisturizing formulations; while Snow White (apple-red), Aurora from Sleeping Beauty (rose), and Elsa (plum) and Anna (toasted cherry), both from Frozen, were given matte lipsticks.
To cater to the liquid matte lipstick trend, Happy Skin also released Cinderella (mauve) and Ariel (red wine). Enchanted Luminous Mesh Blush (in pink and peach) and Brightening Powder Foundation (in Soft and Natural Beige) complete the collection.
Trillo revealed that both Disney Philippines and Disney Singapore approved every item in the collection, as acknowledged by Veronica Cabalinan, Walt Disney Company Philippines general manager, who was also present at the launch.
She concluded, “Collaborating with Happy Skin on a Disney Princess makeup range allows us to be part of the everyday lives of Filipino women in a fun, compelling way.”