THE Guess Kids 2016 collection features an assortment of lightweight clothes that are perfect for boys and girls who live in a tropical country. Items from the collection let free-spirited kids have fun and stay in action while maintaining comfort and style.
Guess Kids for girls offers punchy lace eyelet rompers, street-smart sleeveless hoodie and shorts set, timeless denim dresses, and whimsical plaid shirts with flowy-floral prints at the back. Basics like shorts, pants, dresses and denims allin various colors are classic pieces that are given a fun twist.
For the boys, Guess Kids serves some sporty spirit with its screen tee and short sets, mesh crew with stripe screens, and knit shorts. Color blocked shirts, printed polo shirts,and screen tops with mesh panels highlight a more updated look.
To showcase the Guess Kids lifestyle, this latest collection features an array of joyful boys and girls photographed in sunny California alongside Malibu’s breathtaking beaches. The soft sand, lush palm trees and piercing blue waters are the perfect setting for these children, enjoying their surroundings in stylish, comfortable and wearable designs.
Directed by Paul Marciano, Chief Creative Officer for Guess?, Inc., and captured by long-time collaborator, Rus Anson, the campaign follows an energetic group of kids playing on a warm California day depicting the same sense of wonder and fun that is embodied by the Guess Kids. The children’s make-believe fantasy is brought to life using an oversized-palm tree hut, cluster of multi-colored surfboards and a ship-wrecked sailboat as key props alongside a mixture of fashion-forward looks featured in the collection.