SAN FRANCISCO: Apple chief Tim Cook on Tuesday said he sees promise in computers shrunk down and worn like watches or other accessories, but drew the line at Internet-linked eyewear such as Google Glass.
Google Glass is “not likely to be a mass market item” but Apple is “incredibly interested” in the broader area of wearable computing, Cook said in an on-stage interview at an AllThingsD conference in California.
He predicted there will be “tons of companies playing” in the wearable computing sector but sidestepped a question as to whether Apple would be among them with the creation of a rumored “iWatch” device to be worn on the wrist.
“I don’t know a lot of people that wear (glasses) that don’t have to,” a bespectacled Cook said in a sideways shot at Google Glass.
“The wrist is interesting,” he continued in comments live-blogged by AllThingsD. “You still have to convince people it is worth wearing. Most young people don’t wear a watch.”
Google Glass was a common sight early this month as software savants shared visions of games, weather reports, news and more delivered to the Internet-linked eyewear at a San Francisco developers conference.
Many developers attending an annual Google I/O event sported Glass as part of an “explorer” program to tinker with creative applications for the eyewear, which cost $1,500 a unit.
Glass connects to the Internet using Wi-Fi hot spots or, more typically, by being wirelessly tethered to mobile phones. Pictures or video are shared through the Google Plus social network.
Google executive chairman Eric Schmidt said recently that it will take “a while” before consumer versions of Glass are available.
Cook rejected the notion that Apple has lost its cool factor and said he was not worried about pressure from competitors such as Samsung, which has seized the crown as the world’s top smartphone maker.