Connecting through ‘FIBR’

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The Philippine Long Distance Telephone Co. (PLDT) has once again proven itself as the dominant force in the telecommunications industry as it introduced Fibr, its latest, and the most powerful broadband service.

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The launch, held at trendy Buddha Bar in Makati City gathered together a most esteemed crowd of personalities who put premium on speed, power and value for time and money. PLDT bigwigs, celebrities and other distinguished guests, including PLDT president and CEO Napoleon Nazareno, executive vice president and PLDT Home Business head Ariel Fermin, and vice president and PLDT Home Fibr Broadband head Gary Dujali, led the of sophisticated people who were there to witness the momentous event.

Fibr is a new service that revolutionizes home internet connections by using dedicated fiber optic lines for each subscriber, instead of shared cable lines used by typical broadband providers. These dedicated lines allow subscribers to enjoy unparalleled speeds of up to 100Mbps. It also gives subscribers exclusive access to hundreds of movies-on-demand through Clickplay and the Cignal Digital TV service.

“This new partnership with Cignal is proof of PLDT’s culture of innovation as we commit to provide Filipino families with only the best telecommunication and digital entertainment services,” said Fermin in his speech.

Internationally-acclaimed model and celebrity DJ Tenashar was flown in from Hong Kong to keep the party’s energy up through the night.

Some of the very first Fibr subscribers were among the guests, including Maestro Ryan Cayabyab, basketball star Vince Hizon and wife Patricia, advertising boss Arthur Young, and DDB Philippines president and CEO Gil Chua.

Celebrity guests also spotted at the launch include Johnny Litton, Dennis and Tessa Prieto-Valdez, and former TV5 President Atty. Ray Espinosa. Also represented were PLDT partner companies Federal Land, Sun Trust, DMCI and ETON.

Members of the entertainment, lifestyle, business and technology press were seen enjoying themselves, along with several of PLDT’s online media partners.

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