• Content provider rebrands to ‘stay on top’

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    Content provider and station operator Solar Entertainment Corporation refreshes its channels to sustain its lead in South East Asia with seven notable brands—ETC, 2nd Avenue, Jack TV, CT, Solar Sports, Basketball TV, and NBA Premium.

    “We have undergone broadcast design simultaneously for higher impact and to bring more excitement for the channels and its viewers,” Solar Entertainment Corporation President and CEO Wilson Tieng stated at a media launch at the Marco Polo Hotel in Ortigas Center.

    “Through this venture, we aim to boost viewership and market share by giving a fresh take on our channels and topnotch content tied with new look.”

    Besides the new content, the network is also launching its “digital ecosystem,” which as its chief executive for business operations Gidget Policarpio-Lao explained, “gives everyone a chance to catch up [with their shows]at the end of the day.”

    The new improvements for Solar Entertainment rolls out on October 30.

    “There will be a lot of programs choose from so whatever interests you, just flip through our channels, and you won’t need to go to other networks because we’ll practically have them all,” Lao added.

    At the same launch, Solar Entertainment further announced the new season of its independent film competition Sinag Maynila, which is the company’s annual endeavour in supporting Filipino filmmakers.

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