There are many great things about the Philippines and the Filipino. And this greatness for media giant ABS-CBN should be recognized in a bid to support Philippine tourism via the 5th Choose Philippines Awards.

Officially launched in late August, ABS-CBN Digital chief operating officer Donald Lim said of the endeavor, “We always believe that marketing our country as a tourist destination is not the sole job of the Department of Tourism or any media organization. We think this is the job of everyone, and this is the reason why we came up with this award. What we want is for every Filipino o market our country because doing so boosts our economy and provides more jobs.”

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