Season after season, Criselda Lontok, known as “society women’s favorite ready-to-wear designer,” has kept her patrons happy with stylish pieces that ce­lebrate their stature in life.

But while set as the go-to label of an older generation of women—accomplished professionals, mothers who have raised successful broods, as well as ladies of leisure—the fashion house has taken on a refreshing challenge for its Holiday 2017 collection to entice a younger clientele.

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