• CSR: Always a top priority for Mitsubishi Motors Philippines


    CSR20151011MITSUBISHI Motors Philippines Corporation (MMPC) is the second biggest automotive company in the country. It was originally established as the Chrysler Philippines Corporation in 1963 before Mitsubishi took control and renamed in 1987. It is one of Mitsubishi Motors Corp.’s four manufacturing facilities outside Japan, and currently produces the Adventure and L300 FB Van.

    Through the years, MMPC has become a leading partner of the government in improving the country’s economy by providing quality cars, job creation and being active with their corporate social responsibility programs. As of June 2015, MMPC has 932 employees housed in their new and much bigger manufacturing facility in Sta. Rosa, Laguna.

    MMPC has always treated Corporate Social Responsibility work as top priority in their effort to enhance corporate value through sustainable growth.

    For Mitsubishi, one way of performing social responsibility through environment protection is by providing a sustainable future for everyone through the promotion of the use of electric-powered vehicles. That is the main reason why the company has pioneered in the manufacture of Electric Vehicles (EV).

    One of Mitsubishi’s most popular EV’s, the Outlander PHEV, launched in January 2013, resolved the problem of EV cruising range and, with outstanding environmental and driving performance. The car has attracted widespread acclaim both in Japan and abroad. The vehicle is not only being deployed in Japan; global development has already commenced, starting in Europe. In the Netherlands, which is environmentally proactive, government support led to sales of approximately 10,000 units in 2013.

    Mitsubishi is currently expanding its lineup of EVs equipped with the Plug-in Hybrid EV System (PHEV) and by promoting the popularization of EVs and PHEVs around the world, they are aiming to reduce their lineup’s emissions, including CO2, which will ultimately contribute to solving the issue of global warming.

    In regards to making social contributions, Mitsubishi is always striving to enrich society, both materially and spiritually. Their approach to CSR is to win the trust of their customers through the fulfillment of the expectations and demands of stakeholders through the implementation of their corporate citizenship activity policy. The policy is based on four key activities, abbreviated by the acronym STEP: Support for the next generation; Traffic safety; Environmental preservation; and Participation in local communities.

    In the Philippines, MMPC has been relentless in the performance of their CSR projects using the STEP policy as their guide.

    Support for the next generation
    MMPC has been relentless in supporting the education of the next generation by providing the necessary tools to under-privileged individuals.

    In 2008, MMPC donated computers to Tahanang Walang Hagdanan and Jansenville Rizal Elementary School. Tahanang Walang Hagdanan is a non-governmental organization for the physically handicapped, mostly in wheelchairs. The donation of computers is aimed at improving the quality of life of physically disabled persons and provide them equal opportunities for growth and self-improvement. With the intent of partnering towards the goal of providing quality education to public schools, MMPC also donated personal computers to Jansenville Elementary School in Rizal. To date, MMPC actively works on activities that will empower growth and betterment of the society as it partakes on its corporate responsibility to the society. At Mitsubishi Motors, they believe that through partnering with organizations and institutions that are geared towards improvement of the society they are able to exhibit one of their corporate philosophies, which is also one of the purposes of their existence.

    Traffic safety
    MMPC does it’s share in contributing to traffic safety education and the spread of safe driving to strive towards a zero-accident society through its partnership with Sunshine Television and Socio Com Foundation for Asia to conduct the Young Street Smarts Club Road Safety School Tour.

    The Road Safety School Tour is a series of free seminar/workshop being conducted in schools by LTO accredited lecturers to help mold the young minds of students for them to become safe and responsible road users. The seminar´s teaching module centers on practical topics like traffic signs and road markings, right of way, road courtesy, pedestrian and commuter safety and safe bike riding. To ensure the students´ sustained interest the teach-ins are designed to be interactive with contests being held after every topic, which also serve to find out what has been assimilated and retained and at the same time act as a review of the topics taken up.

    Environment preservation
    MMPC has displayed its unconditional contribution to the preservation of our precious global environment with its work in preserving the Banaue Rice Terraces. Recently, MMPC responded to the call for volunteers for the rehabilitation of the Banaue Rice Terraces. It is commonly called the Rice Terraces of the Philippine Cordilleras, which has been hailed as UNESCO’s Eighth Wonder of the World and considered as one of the most well-known attractions in the Philippines. However, in 2001 the rice terraces was included in UNESCO’s list as in-danger. A series of typhoons that hit the country caused landslides damaging a portion of the Batad Rice Terraces. The Batad Rice Terraces is one of the clusters of the Banaue Rice Terraces which is said to be the most spectacular among the rice terraces. If this problem will simply be ignored then there is a great possibility that the rice terraces will become irreparable, removing it from the roster of the Wonders of the World. With the urgency of need to save this majestic heritage, Mitsubishi Motors Philippines Corporation through the invitation of an advocate and seasoned advertising photographer, John Chua, joined the group of government and non-government organizations working hand in hand for the rehabilitation of the rice terraces.

    Participation in local communities
    MMPC contributed to the revitalization and development of regional communities through a partnership with the Department of Labor and Employment and the Technical Education and Skills Development Authority on Apprenticeship Program. The apprenticeship program provides technical or vocational students the opportunity to acquire skills and develop their competencies and productivity through training and skills enhancement in an automotive assembly that will provide them with meaningful experience essential for their employability and employment is the main objective of this program.

    For five decades, MMPC has continuously lived up to its commitment of providing a venue for the youth to develop their skills and potentials fundamental to shape them as better and useful citizens of the country. With the human capital as the most important asset of any company, MMPC believes that its noble share as a responsible corporate citizen and its support to the government programs are significant contribution not only to the industry but as well as to the whole nation.


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