D-Max and mu-X shift Isuzu’s sales performance to higher gear

Isuzu Philippines Corporation (IPC) achieved a 19.9 percent improvement in sales for 2014 thanks to the robust sales of the passenger vehicles. Isuzu registered a total sales performance of 14,134 units, 2,341 more than the company’s 11,793-unit overall sales in 2013.

IPC’s surge rode on the strength of the ever-popular Isuzu Crosswind AUV and that of the Isuzu D-MAX pickup. The two models sustained their steady demand throughout the year to help IPC push around 1,000 vehicles per month. This contributed to IPC having registered a double-digit, year-on-year growth versus the company’s 2013 tally. In the first six months of 2014, 6,429 vehicles had been sold compared to the 5,757 units recorded during the same period of the previous year, or a 11.7% increase. Except for July’s result, IPC’s month-to-date sales in 2014 also remained higher than in the year before.