Daikin PH targets up to P2B sales in FY2016

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Daikin Airconditioning Philippines Inc., the local unit of the Japan’s Daikin, is aiming to grow by 50 percent its sales in fiscal years 2015 and 2016.

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The company is banking on expansion efforts to boost its volume turnover. The company’s fiscal year begins in April and ends in March.

“We will achieve 50 percent sales growth in fiscal year 2015 as we expand our product line up and presence . . . We are targeting for 50 percent growth [in sales]again for 2016,” Daikin Philippines President Michiyuki Uemura said in a press conference on Thursday.

Jed Caburian, Daikin Philippines’ division manager for sales, said the group is aiming at P2 billion in sales for fiscal year 2015 or 50 percent higher than the P1.4 billion a year earlier.

If the company achieves the target, Caburian said the 50 percent sales will translate to P3 billion in the next fiscal year.

Caburian noted a rapid expansion as the company launched more products, opened more branches and contracted more dealerships in the country.

“We want to become the No. 1 airconditioner in the Philippines. In 2011 to 2015, our compounded annual growth rate is 150 percent, the highest of which is 160 percent in 2013 and 170 percent in 2014.

“We want to continue this momentum by accelerating business expansion and continue development of products and more dealership,” Caburian said.

He noted that Daikin is a market leader in Southeast Asian, which prefers cheaper but traditional window box airconditioning units.

“We want to become No.1 in the Philippines as soon as possible. We will continue to improve the best products and services to the country,” Uemura said.

A part of the vision and expansion plans is to raise the number of branches.

“This year, we are looking into the Western Visayas area and Southern Luzon Bicol area,” Caburian said.

Daikin has five sales office branches in the Philippines: two in Luzon, one in Visayas and two in Mindanao.

Caburian said they plan to open two more this year.

The Daikin manager said the company aims to increase the number of dealerships to 270 by the end of 2016 from 240 now.

During the press conference, the company launched the D-Compact FTWKAXVL Series inverter, which sells for about P26,000 per unit.

Daikin expects to dispose 10,000 units of the latest by the end of fiscal year 2016.
Caburian noted that Daikin does not sell its products in appliance stores and malls.

“We have to study the risks and gains first, because the reason why we don’t offer yet to these stores is that we wanted to have our own crew to install the units for full capacity of the units,” he said.

Kristyn Nika M. Lazo

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