• Danish audio company opens 1st local showroom

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    Michael Ostergaard, managing director of Bang & Olufsen Singapore with Ferdinand Ong, managing director of Bang & Olufsen Philippines

    Michael Ostergaard, managing director of Bang & Olufsen Singapore with Ferdinand Ong, managing director of Bang & Olufsen Philippines

    Danish provider of premium, high quality audio and video products, Bang & Olufsen, proudly announced the arrival of its new showroom in Manila, Philippines most established upscale shopping and lifestyle destination.

    The new showroom in the Philippines promises to bring to its customers an extraordinary experience. The 149 square metres store has been certified to master and offer solutions in an exclusive store concept where, Bang & Olufsen products will integrate with other elements in the store.

    Blueprint evolution concept
    The store concept is based on the Bang & Olufsen blueprint evolution shop concept characterized by understated Scandinavian quality with furnishings in blonded maple. All the individual elements that make the Blueprint Evolution shop concept have been designed with an attention to detail and to a level of quality that matches Bang & Olufsen’s minimalistic design.

    As a design-conscious company, it harbors an inherent respect for the architecture and originality of a building. When developing new shops we respect traditional local building methods and always try to retain and emphasize the special characteristics of a given building, street or area.

    Each element of the store is created to ensure that the customer receives the best possible impression of the brand. From the discrete, sleek façade with its fibre optic lettering through to the simple yet stylish shop layout, every visit to the shop will be an unforgettable experience.

    The environment inside the shop is accessible and welcoming. It projects excellence through the carefully researched color schemes and the selective use of quality materials. The materials used include bright maple wood, natural aluminum, white corian and glass. These combine to create a fresh, bright and well-lit Scandinavian setting in which the products are presented.

    Bang & Olufsen at the Edsa Shangri-la Plaza mall will be the first in Philippines to features the new B&O Play retail wall and interactive table display to highlight the new B&O Play Collection.

    B&O Play is the sister brand of the company—which offers portable, entry level products that accentuate the hallmark of B&O competencies of superior sound performance and strong design aesthetics. Further, the brand provides premium listening and viewing experiences to digitally connected design fans.

    Visit the showroom at Unit 2326-2327 Level 2 East Wing Shangri-La Plaza, Mandaluyong City.

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