Globe Telecom said that the upswing in mobile browsing amid steady upturn in the use of data-capable devices will sustain the company’s revenue growth momentum and solidify its position as a formidable challenger brand onto 2014.
“In a market of sustained demand for data solutions and connectivity across different business sectors, we stand to capitalize on this growth opportunity through various products and solutions, including cloud computing,” said Ernest Cu, president and chief executive officer of Globe.
To further seed growth of mobile data and content-related services, the company has partnered with seven of the most popular chat applications providers, namely Viber, Facebook Messenger, KakaoTalk, WeChat, Gmessage, Whatsapp and Line to bundle with the company’s most popular service offerings.
According to Cu, the company sees very positive signs on browsing activity in 2014 as most subscribers want to maximize the use of their smartphones beyond call and text.
The Ayala-led telecommunication company has also introduced another first in the market by partnering with Facebook to offer free access to Facebook to all of its subscribers over a three-month period as long as they have data-capable gadgets amid growing preference of Filipinos for social networking sites.
“These services offerings were designed to engage our subscribers to experience and get into the habit of using mobile data services and early returns on these promotions have been very encouraging,” Cu said.
Amid increased smartphone use and growing popularity of Internet access via the mobile devices and increasing demand for mobile WiFi and faster Internet connectivity, Globe Telecom’s Tattoo recently launched service offerings with more affordable, personalized and consumable plans with increased surfing speed.
The company said that its nine months financial results data showed that mobile data revenues, which accounted for 56 percent of total mobile service revenues, reached P30 billion, a 17-percent increase rise from P25.8 billion a year earlier.