David Smordoni charms Manila

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David Smordoni, a master of watch design—and singing

David Smordoni, a master of watch design—and singing

Kenneth Cole watches design director is a man of many talents
David Smordoni, director of design at Kenneth Cole New York Watches, visited Manila on November 4 to launch the brand’s Holiday 2014 collections at the Makati Shangri-La Hotel.

But more than just introducing the latest timepieces from Kenneth Cole, Smordoni proved to be a multi-faceted man who easily charmed his guests.

To begin with, Smordoni, while waiting for the program to start, played a CD of beautiful, classical Spanish music, which turned out to be his debut album titled Yo Creo En El (I Believe In Him).

The director of design got down to business just as soon though and presented Kenneth Cole, the fashion brand.


Briefly but engagingly, Smordoni shared that founder Kenneth Cole began his business in 1982 at the heart of New York in Central Park. There, he parked a truck that displayed his shoe designs.

“All these years, Kenneth Cole has given edgy and urban twists to classic designs,” Smordoni enthused about his unconventional boss. Carrying this artistic principle as Cole branched out into watches, he became known for producing timepieces for individuals like him who are “physically active and mentally creative.”

“Those who wear a Kenneth Cole watch know they can make a difference,” Smor-doni elaborated.

Fittingly, the fashion house has dubbed its 2014 Holiday Watch Collection, “Fascination.” According to the design director, women will be fascinated by a more glamorous take last season’s Transparency line under this updated collection. New styles come in rose gold, silver or gold finishes with a stainless steel dial and semi-transparent face. Other details include Roman numeral indexes and crystal-embellished bezels.

For men, Fascination pays tribute to the high life with the genuine Diamond collection. Yes, these new timepieces carry a genuine diamond marker at the 12 o’clock position, with two dial colors of black and silver. The watches incorporate stainless steel dress bracelets and premium leather.

As wonderful a singer as Smordoni is, he is—and should be—most proud of conceiving such beautiful timepieces despite that fact that he never had a formal training in watch design. Born in Switzerland to an Italian father and a Spanish mother, he finished Mechanical Micro-Engineering at a university back home.

Right after college, he immediately worked for renowned luxury Swiss watchmakers like Baume & Mercier, Certina and Piaget. In 1999, he migrated to the United States to work for the Swatch Group. It was in 2002 that he joined the Geneva Watch Group and became the director of design of Kenneth Cole Watches. Since then, he has been behind the globally patronized fashion watches. (www.davidsmordoni.com).

For sure, there is so much more to look forward to in terms of design and innovations for Kenneth Cole Watches with Smordoni at its helm. Although, there is also an English album in the works for the singer as The Manila Times learned that Smordoni flew back to New York the day after Fascination’s Philippine launch to meet with an American recording company.

Indeed, Smordoni is a man of many talents.

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