Apart from constantly impressing the action sports community and beyond with its innovative and tastefully crafted footwear and other lifestyle goods, DC Shoes walks the talk of its “Defy Convention” battle cry. It maintains a tight knit bond with its following through global events and engaging campaigns that not only seek to entertain fans but also to allow them to participate and express themselves.
This time around, DC Shoes definitely shook things up as it rolled out a region-wide competition that tapped the unique and creative perspective of its fans. The “DC Shoes South East Asia Trase Yours Design” competition called out to all artists, creators, and designers from each participating country including Indonesia, Singapore, Malaysia, Thailand, and the Philippines to submit their original custom design for the new DC Trase shoes, which features a vulcanized low profile silhouette and clean upper design—making it perfect for applying almost any artwork.
Filipina Judith Talania emerged victorious with her black and white design entitled “Flock” on August 7. She took home the bragging rights as the first-ever awardee of the DC Shoes design competition, as well as P35,000 in cash and P35,000 worth of gift certificates.
Talania bested 19 other designs gathered from the participating regions during the submission process online. “Flock” will be featured in the DC Shoes 2016 collection, which will be sold exclusively throughout the best shoe retailing stores in the region.
Works of the finalists were showcased in an art exhibit in July at A Space in Makati, hosted by none other than Pinoy rock icon Basti Artadi of Wolfgang fame.
Revolving around the street culture theme, the pieces selected were successful in translating these elements and combining it with the brand’s unique design aesthetic. The result were ambitious, expressive, and out of the box creations that all strived to innovate without losing touch of the brand’s identity.
The highlight of the program was the on-the-spot judging of the works by a select panel of media and creative industry pundits. Among the chosen judges were Jowee Alviar, Creative Director and Owner of Team Manila; Marci Reyes of TBWA/SMP Tequilla; Lornel Bihasa, DC Rider and Architecture student from the University of Santo Tomas; and Tracy Montinola, Creative Director for Marketing Services Department, Primer Group of Com panies.
For more information, visit dcshoes.com.ph/trase-yours.