Defining a ‘Mompreneur’


Janice Villanueva, founder of Mompreneur Manila

The term “mompreneur” still befuddles many people to this day. Being a mom is the most difficult job in the world, and it is almost unimaginable for some to be able to address their parental duties while running a successful business.

What some don’t realize, however, is that moms are naturals in running a business.

“Moms possess most of the abilities that make an ideal entrepreneur,” says Janice Crisostomo Villanueva, founder of Mompre-neur Manila.

Armed with passion, moms have that inherent desire to prove that they can be competent on various fields of their interest, on top of being an active and successful homemaker.

This year, Mompreneur Manila is paying tribute once more to the passion, talent and creativity of mom entrepreneurs at the 2nd Mompreneur Summit, happening on September 14 at the Blue Leaf, Bonifacio Global City.

“Once again, we will be gathering the most active, dynamic and creative mom entrepreneurs in the Philippines. With talks by successful influential businesswomen such as Anne Arcenas-Gonzalez of Havaianas Philippines and Jenni Epperson, celebrity blogger and stylist, we will discuss how we can channel pure passion to drive our businesses towards success,” informed Villanueva.

This year’s summit’s main highlight is also the 1st Mompreneur Awards, where the hard work, passion and innovation of successful mompreneur-led businesses will be given recognition. During the event, awards will be presented to the most admired mompreneurs in the following categories: Brand Positioning and Strategy, Brand and Product Innovation, PR and Word of Mouth Marketing, Web and Social Media Marketing, Social Mompre-neurship and Advocacy. Nominations are now being accepted at

For more information, log on to, or call 570-7827, email


Please follow our commenting guidelines.

Comments are closed.