Whether it’s food or fashion, Filipinos have always been fans of the flavors and styles of Japan. So much so that in fact that The Manila Times will go as far as to predict the latest collaboration between a Japanese entity in fashion and a Philippine food brand to be a hit in the market.
We are talking about the unique limited edition Uniqlo tees, emblazoned with Monde Nissin’s in-stant noodle Lucky Me! and Bingo cookies’ distinctive designs, now being sold both in the country and the rest of Southeast Asia.
Lucky Me! and Bingo have long been staples of Filipino homes for years; much as everyone has come to embrace the utilitarian and affordable Japanese apparel brand Uniqlo. With such a novel concept of bringing the iconic Filipino snacks to a whole new level in pop culture as collectible tees, the move can definitely be called a “delicious idea.”
“The collaboration between Monde Nissin Corporation and Uniqlo sees the coming together of two companies as well-loved brands, who share the same goal of being part of people’s lives through their world-class products,” said Melissa Pabustan, Monde Nissin’s head of Corporate Communica-tions at the limited edition line’s unveiling.
“For years, Lucky Me! and Bingo have established themselves as favorite food brands, and we are pleased that being part of Uniqlo’s South East Asia Corporate Collaboration will allow our consumers here and abroad to enjoy and appreciate them in a unique and fun way.”
In response, Uniqlo Philippines general manager Geraldine Sia said, “We are very happy about the warm acceptance Filipinos have had for Uniqlo since 2012. As we continue being part of Filipinos’ everyday lives, we share the same joy as we partner with well-loved Filipino household brands that will bring our fashion closer to Filipinos.
Fittingly, the launch of the coincided with the latest “Kantar Brand Footprint Report,” which showed the noodle brand topping the list of fast moving consumer goods in the Philippines for 2015. Mean-while, as a catalyst of daily sweet connections.
The limited edition collection is currently doing well in Uniqlo stores all over the country, and has also attracted both Filipino and non-Filipino buyers in Malaysia, Thailand, and Indonesia.