Online video series features six food trends
FOOD and travel have always come hand-in-hand for tourists who want to explore new cultures and places they have never experienced before. In this regard, more establishments in and out of the metro have opened their doors to welcome the growing population of wanderlusts that visit places within the country.
To feed the growing demand of travelers for quality Filipino cuisine, Unilever Food Solutions (UFS) recently launched an informative series of online videos titled “Food Trends” that features six innovative food trends found in the Southeast Asian region.
To kick-start the six-part series, a team of chefs went to Pampanga, to explain to local food establishment operators the growing trends in food service. These bite-size series features popular innovations in Food Tourism, Serving Portions, Dish Innovation, Creating Memorable Experiences, Smarter Kitchens, and Rise of the Chef.
“We believe it is our mission to keep chefs and restaurant operators, big or small, equipped with the knowledge and skills to run their food business successfully,” shared Seanta Reyes, UFS-Philippines marketing manager.
“The Food Trends videos at UFS.com are intended to help food business owners and operators. We believe that for them to stay in touch with customers, they need to stay in touch with the latest trends in the industry—that’s what Food Trends aims to provide,” she added.
According to data provided by UFS, the food service industry in the country boomed in 2013. The emergence of new restaurants and concepts began at that time, along with an evolving Filipino palate for more adventurous and sophisticated food choices.
The Philippine tourism also contributed to the growth of food service industry, when in 2013 alone, there were 4.7 million tourist arrivals in the Philippines. This was a 10 percent double-digit increase from the previous year’s 4.3 million recorded visits in the country.
Local cuisine is taking the spotlight this year as more and more people, both domestic and international tourists alike, plan their destinations and itineraries around food. Tourists are keen on sharing their experiences as they try a wider variety of cuisines, and they look forward to tasting the most daring dish innovations they can find.
“Traveling for Filipinos is not just about the sights anymore. People are now going around the Philippines in search of authentic local eats,” said UFS Philippines Sous Chef Pipo Aluning on Food Tourism.
“Another trend is how restaurants are now serving smaller plates. This fosters a more communal dining experience, as it allows people to share food from common plates, family-style,” he added.
Apart from this, it can also be seen how restaurateurs are now introducing new concepts such as pop up restaurants, supper clubs and gastropubs, that each offer refreshing dining experience to Filipino foodies.
During their visit to Pampanga, UFS team of chefs explained how the trends on Food Tourism, Serving Portions, and Dish Innovation apply in restaurant practices. With the demand and competition on the rise, operating a successful commercial kitchen is not an easy task for restaurant owners and chefs.
But having these food trends in mind, they open themselves to happier customers and bigger business opportunities. This “Food Trends” online video series provides the much-needed resources to keep up with the quickly evolving industry.
For more information and to watch the Food Trends online series, visit www.UFS.com/foodtrends.