Designing for the stage

The man behind the famous Jeepney Spring Summer Collection 2014 started out from a family garment business that sparked his interest in clothing and now making his name speak for his own brand worldwide, Jeffrey Rogador makes the Filipino fashion industry proud and loud.

At the age of 13, Jeffrey Rogador started to design clothes for his siblings, relatives and his high school best friend, Jolina Magdangal. When people started following what Jolina wore, that was when he believed he had the capacity to produce garments that the people would love and follow. He knew that fashion designing was his true calling when he created the costumes for the University of Santo Thomas Salinggawi, the cheerdancing squad of his alma mater.