Development communications vital in agri outreach

AS director of the Applied Communications Division of the Philippine Center for Postharvest Development and Mechanization (PhilMech), Dr. Rodolfo Estigoy has to travel to different parts of the country to determine what are the best development communication tools and strategies to educate and convince farmers to adopt mechanization and other readily available agricultural technologies.

“I orchestrate and supervise the implementation of Science and Technology information packaging and dissemination programs employing a variety of media and channels in reaching various audience in the agriculture sector,” he told The Manila Times.