Disrupting the skin whitening industry

Coming from a family of entrepreneurs, Analiza “Aiza” Diuco has more or less an idea of what works and what does not in business. But even she was not prepared to answer her aunt who asked what seemed like a fairly simple question.

“My aunt who lives abroad, would often ask me to bring whitening products for her. I’m aware that these products are already very popular among Filipinos but when she asked me which between glutathione or papaya is the more effective whitening ingredient, I had to do more research before I could answer her,” she recalled.