• DJ Kulkid leads launch of new smartphone app


    Swipe. Match. Chat. That’s how simple it is to meet new friends online with the free Paktor iOS and Android app (www.gopaktor.com).

    Singapore-based startup Paktor, recently invited select members from the local media and VIPs to the official launch party of the country’s newest social engagement app.

    Hosted by Raymond Gutierrez, guests mingled throughout the night as they familiarized themselves with the application and played around to see if they matched with any other attendees. After a short raffle courtesy of event partners, SuperDry and Samsung, the party was capped off by the smooth beats of international DJ, Kulkid.

    Hailing from France, DJ KulKid, known for his remixes that constantly top the Hypemachine charts, set up beside the stage and kept the party rocking till the early morning. As the night’s highlight, he certainly lived up to it!

    “This event was a huge success and was made possible thanks to the support of the local media and VIPs who came out to party,” said Christopher Star, vice president for Regional Digital Marketing.

    Paktor founder Joseph Phua drew from his own experiences in founding the company and building this smartphone app. The idea came about when he just ended a long-term relationship and had trouble meeting new people. After exploring all of his options, the idea to create a simple and friendly smartphone application built around “locality, usability and anonymity” popped into his head. Phua decided to specifically focus on the three key features after his evaluation of other apps and websites.

    First, Phua wanted to make sure Paktor would be a more user-friendly app. Other sites had long and tedious sign-up pages requesting a user’s personality traits, likes and dislikes and what they were looking for in a person. Paktor, however, has a simple two-click registration/confirmation process that utilizes the user’s existing Facebook account. This allows new Paktor users to immediately begin browsing for new friends.

    Utilizing the smartphone’s built-in GPS to search for Paktor users within your area, Joseph believed integrating a locality feature within the application was extremely important. Traditional dating apps often make it difficult and tedious scheduling a time to meet with a potential match, so much so that many of the users never end up meeting face-to-face. Paktor makes the process more immediate where if two members get along and share common interests, they can immediately arrange a common place nearby to get to know each other better.

    The beauty of Paktor is that you can safely and anonymously view the profiles of other members and keep swiping until you find someone interesting. If that person also found your profile interesting, then you’ll be alerted that you’ve found a match! Now you have the option to start chatting privately with that person on the Paktor app to get to know him or her better.

    “We will also make sure to tailor the Paktor experience to the needs of Filipino users, and we’re lining up a number of exciting online and on-ground activities that our Filipino community will be sure to enjoy,” said Monique Espino, managing director of Marketing for the Philippines.


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