DOT bags award for ‘It’s More Fun in the PH’


The Department of Tourism’s “It’s More Fun in the Philippines” campaign won a bronze at the Asia-Pacific Tambuli Awards for 2016.

One of the top five nominees under the “Best of the Decade “ category, the DOT competed with companies from Australia, India, Pakistan and other Philippine entries for the award.

The category gathers the outstanding advertising campaign of the decade (2005-2015) that best exemplifies creative idea and execution with results.

Tourism Secretary Ramon R. Jimenez, Jr. also won a Tambuli Crimson Award for “promoting the Philippines globally through excellent use of Marketing Communications” and industry leadership.

“ Five years ago, no one could have predicted that tourism would one day be the third largest dollar earning industry in the country. Today, this has become a reality.

All these successes in tourism and global recognitions would not have been possible without the support from our tourism partners and stakeholders, who helped us in making tourism become a national business and a major economic driver. From a mom-and-pop operation to a thriving national business, tourism in the country now encompasses and cuts across other sectors – from agriculture, to infrastructure, education, cuisine, to arts and culture. While we have ushered in an era of modern Philippine tourism, I believe that this is just the beginning of a more promising future for the Philippines and our peoples,” Jimenez said.

The Asia-Pacific Awards honor brands that “do good” and “do well.”


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1 Comment

  1. Juan T. Delacruz on

    Philippine tourism will pick up again this summer when the head of ‘tanim bala” at NAIA, Mr. Honorado, will depart or replaced by a credible GM. Masama pa ang loob ko sa pangit na taong ito dahil hidi ako naka bakasyon last year dahil takot ako sa tanim bala na ginagawa nilang delihensiya sa NAIA.