THE Department of Tourism (DOT) is eyeing to surpass the 12,000 tourists for the three-day La Union Surfing Break later this month, an official said.
“We want to surpass the average of 12,000 for three days, compared with the previous year. Because of long-weekend vacation, maybe we can make it,” Martin Valera, director general DOT Region 1, said during the press launch of La Union Surfing Break over the weekend.
The Surfing Break will be on October 28 to 30 at Urbiztondo Beach in San Juan, La Union. Ninety-eight percent of participants are local tourists, according to the tourism official.
The Surfing Break was launched in 2006 to educate and expose Filipinos to surfing. Coincing with the semestral break, the target market were students from Manila, Baguio and other cities in Northern Luzon.
“Among the three other well-known surf sites in the country – Siargao in Surigao del Norte, Baler in Aurora and Daet in Camarines Sur – La Union is the most accessible for those coming from Mega Manila,” the department said.
This national surfing event has positioned La Union as the Surfing and Active Lifestyle Holiday Distination of the Philippines. “It was also told that the activity has become a ‘buzz word’ in the surfing community,” it added.
“This year, we have reformatted the event by creating activations dispersed throughout several establishments sech as hotels and restaurants to avoid the build up of waste along the shores, which at the same time encourages local businesses to thrive,” the DOT added.
The goal is to ensure the event leaves a trail of small business start-ups, idea transfers, and enough momentum to promote La Union as a sports and adventure destination as well as the premier surfing destination in North Luzon, the department said.