The Department of Tourism (DOT) plans to intensify its campaign in promoting lesser known provinces.
Tourism Undersecretary Kat de Castro bared the plan following her recent visit to Baler, Aurora to grace the annual festivity called Coco-Sabutan Festival.
De Castro was invited by Baler Mayor Nelianto “Pilot” Bihasa to be part of the panel of judges for the Miss Baler pageant, one of the highlights of the festival.
In a conversation with Bihasa, De Castro said the mayor asked help from the DOT to promote his province.
”I told him that shouldn’t be a problem because one of Secretary (Wanda Corazon) Teo’s priorities as DOT head is to put the spotlight also on lesser known destinations,” she said.
De Castro said DOT will “shift its focus from popular destinations, such as Boracay and Cebu, to destinations that would need more promotions.”
She said she also discussed the possibility of reviving regular flights to Baler with Bihasa.
”As of now, there are no flights to Baler even though they have an airport,” she said.
Coco Sabutan Festival is an annual celebration of the people of Baler in honor of the Patrol Saint of Baler, San Luis Obispo, and in commemoration of the birth of the late President Manuel L. Quezon.
The festival also marks the 407th founding anniversary of the province.