PHILIPINES-WEATHER-TYPHOONCarmakers operating in PH jumpstart projects meant to assist victims of ‘Yolanda’
VARIOUS automotive companies in the Philippines have started relief projects to help Filipinos affected by the onslaught of Typhoon Yolanda (international codename Haiyan).

Toyota Motor Corp. (TMC), Honda Group of Companies in the Philippines, Mitsubishi Motors Phils. Corp. (MMPC), Berjaya Phils. and Ford Phils. have offered their assistance through various forms. (Hyundai Asia Resources Inc., as well as other car brands, is also set to provide assistance but has yet to reveal details as of press time.)

TMC, together with its local affiliates—Toyota Motor Phils. (TMP) and Toyota Financial Services Phils. (TFSPH)—released P10 million to be used in the ongoing relief efforts for the victims of the typhoon. TMP President Michinobu Sugata expressed the company’s sympathy to the victims of the typhoon.

“It is with deepest regret that the recent typhoon has taken so many lives and has caused great destruction in many communities in the country. It is our hope that Toyota’s assistance will help many Filipinos to start anew,” Sugata said.

TMP is the local automotive manufacturing company in the Philippines, while TFSPH is the domestic firm serving Toyota customers through financing and leasing services.

The local subsidiaries of Honda in the country, through Honda Foundation Inc., will provide P1 million to help assist in the relief and recovery efforts. The amount was handed to ABS-CBN Foundation.

The Honda Group of Companies in the Philippines is composed of Honda Phils. Inc. (motorcycles and power products), Honda Cars Phils. Inc. (automobiles), Honda Parts Manufacturing Corp. (automotive components) and Honda Trading Phils.

For its part, MMPC donated P1 million to the Philippine National Red Cross (PNRC), which is also intended for the quick relief of the typhoon victims.

MMPC President and Chief Executive Officer Hikosaburo Shibata and Vice President for Marketing Services Froilan Dytianquin have turned over the check donation to PNRC Chairman Richard Gordon and Fund Generation Director Janette Alcaraz

Berjaya Phils, the local distributor of Mazda vehicles in the country—has donated P1 million to Gawad Kalinga, which comes on top of the donations made by their employees and various groups that extended a helping hand.

Ford Phils. said that the Ford company is set to provide $500,000 to PNRC.

Ford Phils. Vice President for Communications Joseph Ayllon said that the amount will come from $300,000 committed by the global brand while the remainder will be generated by their employees all around the world.

“The employees’ donations will be matched by the company up to $100,000, combined with the $300,000 committed by Ford and the Ford Fund,” Ayllon explained. “Employees at Ford Phils. have also pooled cash donations and relief goods from the dealership staff and their families.”

Also, Ford Phils.’ Tacloban dealership, which was destroyed by the typhoon, has been converted into a temporary shelter for employees, with the facility’s food, clothing and bedding provided by Ford Phils.’ team and other groups.


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