• DSWD taps social media for Pantawid Pamilya drive


    The Department of Social Welfare and Development (DSWD) has launched the official Facebook page and Twitter account of the “Kaya Ko ang Pagbabago” campaign to gather and share stories of positive change from the beneficiaries, workers, partners, and the public.

    The “Kaya Ko ang Pagbabago” is an information and empowerment campaign to communicate the change the beneficiaries of the department’s Pantawid Pamilyang Pilipino Program experience.

    Anecdotes, statements, blogs, videos and photos that reflect the positive changes brought about by Pantawid Pamilya in the lives of the beneficiaries can be shared and found at the Facebook page fb.com/KayaKoPH and the Twitter account @KayaKoPH.

    Partners and stakeholders can also share their thoughts and experiences in implementing the program.

    “What we usually hear about the program are criticisms of from people who really do not know much about how it works. With this campaign, we hope to bring out the benefits of the program, as manifested by these stories of change. We want to amplify the voices of our beneficiaries, our partners, and our workers,” said DSWD Secretary Corazon Soliman.

    The Pantawid Pamilya is a human development program that invests in the health and education of children aged 0 to 18.

    Through the conditional cash transfer (CCT) scheme, the beneficiaries receive cash grant provided they send their children to school, get preventive health check-up, and the parents attend the monthly Family Development Session (FDS).

    In the FDS, parents and or guardians learn how to respect and care for each of the members of their family. Topics discussed include effective parenting, husband and wife relationships, child development, laws affecting the Filipino family, gender and development, and home management.

    “We hope that with the launching of these social media accounts, the public will be able to understand and appreciate the program better,” Soliman said.


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