• DTI apprehends supermarkets overpricing ‘Noche Buena’ products


    In the intensified price monitoring activity on December 18, the Department of Trade and Industry (DTI) found six supermarkets within Metro Manila that were selling Noche Buena products within or below the suggested retail prices (SRPs) of Noche Buena products.

    These compliant supermarkets are: Liana’s Supermarket, Pasay City; Rustan’s Supermarket, Makati City; SM Supermarket, Makati City; SM Hypermarket, Makati City; Robinson’s Galleria Supermarket, Ortigas City; and Welcome Supermarket Metro Point, Pasay City.

    “We commend these supermarkets for conforming to the SRPs of Noche Buena products. This shows that intensified monitoring of prices works for the benefit of everybody, business and consumers. We call on other establishments to follow their lead to ensure that prices of Noche Buena products are reasonable this Christmas season,” said DTI-Consumer Welfare and Business Regulation Group (CWBRG) Officer-in-Charge lawyer Victorio Mario Dimagiba.

    On the other hand, four supermarkets from the 10 that were monitored were found to be selling Noche Buena products above the SRP. These supermarkets are: Ever Gotesco Supermarket, Ortigas Extension; Landmark Supermarket, Makati City; Rustan’s Supermarket in Shangri-La, Mandaluyong City; and Super 8, Shaw Boulevard, Mandaluyong City.

    “These supermarkets were found selling Noche Buena products from 50 centavos to P21.25 higher than the SRP. We already issued Show Cause Orders [SCO] to these [supermarkets]to explain high prices on their products,” Dimagiba said.

    The products which were sold higher than the SRPs include ham, fruit cocktail, cheese, sandwich spread, mayonnaise, pasta/spaghetti, elbow and salad macaroni, spaghetti sauce, tomato sauce and cream.

    Due to the intensified price monitoring activities that were conducted in the past two weeks, the DTI has already issued SCOs to a total of nine supermarkets that were found to be selling Noche Buena products above the SRP.

    “The DTI enjoins all retailers to stop selling overpriced Noche Buena products and comply with the SRP. For the consumers, we urge you to get involved by reporting to us those stores that sell above the SRP,” Dimagiba said.

    Consumers are also advised to ensure that the price tag or shelf price of a product is the same with the price at the cashier; and to carefully check and compare the prices and weights of competing brands.

    To check for the SRP list of Noche Buena products, visit the DTI website www.dti.gov.ph. To report retailers that sell above the SRP, visit the nearest DTI Office or call DTI Direct 751-3330 or 0917-8343330.


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