In an effort to strengthen coordination and partnership with its key stakeholders, the Department of Trade and Industry (DTI) signed separate Memorandum of Understanding (MOU) with the Ad Standards Council (ASC), Direct Selling Association of the Philippines (DSAP), and Philippine Chamber of Food Manufacturers (Food Chamber).

The signing ceremony held on November 12, 2013 at the Board of Investments (BOI) in Makati City, institutionalizes the cooperation framework between the DTI and the aforementioned organizations, on addressing certain consumer-related issues and concerns such as false and misleading advertising, fraudulent sales promotions, pyramiding sales schemes, and supply of basic necessities and prime commodities during times of calamity.

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