DTI urges MSMEs to go into e-commerce

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The Department of Trade and Industry (DTI) is encouraging micro, small and medium enterprises (MSMEs) to expand locally and globally by venturing into e-commerce.

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DTI Undersecretary Prudencio Reyes Jr. said at a recent training workshop that e-commerce will help “connect domestic industry with the global economy.”

According to the Philippine E-Commerce Outlook 2018, the country’s e-commerce industry is expected to grow by 101.4 percent by 2018 from $1.15 billion in 2013.
The DTI said the country’s internet population has grown by around 530 percent over the past five years.

Out of the country’s 101.1 million population, 44 percent are active internet users, 42 percent are active social media users, 113 percent have mobile connections, and 36 percent are active mobile users.

Philippine e-commerce sales reached P79 billion in 2012, equivalent to 0.6 percent of the country’s total income during the year. More than 76.2 percent or P60.17 billion came from the services sector, especially transport and storage, administrative and support service activities, and wholesale and retail trade.

To encourage MSMEs, the DTI and PTTC recently staged a special workshop on developing a full e-commerce business. Last week’s workshop aimed to help MSMEs generate business-to-business e-commerce transactions, establish an e-commerce site, accept electronic payments online and offline, as well as learn the basics of Facebook marketing and advertising, CRM, and e-mail marketing.

Representatives from Lazada Philippines, SMENegosyo, Pay Maya, Hello Pay, and Globe Telecom’s Mynt presented e-commerce platform and e-payment methods to help jumpstart MSMEs on e-commerce.

With the Philippine E-Commerce Roadmap (PECR) laid out, Digital Filipino founder Janette Toral said, “Your participation makes you a party or stakeholder to this roadmap.”

PECR 2016-2020 is the country’s blueprint to address issues native to the e-commerce ecosystem by the 6Is approach with infrastructure, investment, innovation, intellectual capital, information flows, and integration as key focus areas.

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