The Department of Trade and Industry (DTI), through its Bureau of Domestic Trade Promotion (BDTP), is continuing its drive to promote regional micro, small, and medium enterprises (MSMEs) through its initiative One Town, One Product (OTOP) Tindahang Pinoy outlets.
In a statement, Trade Undersecretary for Industry Promotion Nora Terrado said the agency has launched two new OTOP Tinadahang Pinoy outlets in Butuan City — one in Gaisano Mall, and one in Robinsons Mall — that sell various food, fashion and souvenir products by more than 70 province-based MSMEs.
The two OTOP stores in Butuan sell processed food products that include local delicacies and beverages, fashion accessories, souvenirs and various handicrafts created by over 70 regional MSMEs.
Launched in 2004, the OTOP Tindahang Pinoy program is intended to promote economic activities and helps achieve poverty alleviation and inclusive growth through job creation in different towns and municipalities in the country. OTOP stores are located in malls nationwide and sell various products by regional MSMEs and cooperatives, which helps them increase their market presence and sales.
Under the program, the DTI encouraged local MSMEs through extending product development, marketing, promotions, business counseling services, skills and entrepreneurial training, and capital sourcing.
Through 2010, these resulted in the creation of more than 660,000 jobs and developing over 60,000 MSMEs. The five-year initiative, which ended in 2010, was extended though the OTOP Tidahang Pinoy project, the retail component of OTOP Philippines, which is envisioned to provide ready outlets for OTOP products nationwide.
Apart from DTI assistance to MSMEs, the accredited OTOP Tindahang Pinoy stores also receive capability building seminars and promotional assistance.