Dusit boosts presence in Davao to cater to booming MICE market


International hotel brand Dusit International is expanding its presence in Davao City through new developments that will cater to the booming MICE (Meetings, Incentives, Conventions and Exhibitions) market in Asia.

Dusit has recently launched a number of projects in Davao such as the Dusit Thani Residences, Dusit D2 hotel and the Lubi Plantation Resort.

The Dusit Thani Residences is the first residential project of the group in Asia Pacific. It offers 168 full-service residences and is scheduled for turnover in 2018.

The Dusit D2 Hotel is a 120-key hotel that will feature high-tech and modern conveniences targeted at the younger market. It will be located adjacent to Dusit Thani Residences and will be the first Dusit D2 Hotel in the Philippines.

Meanwhile, Lubi Plantation Resort is a 37-hectare master-planned resort community situated on a private island off the coast of Davao. Developers intend to position the resort as the country’s first internationally branded club membership.

Ryan Chen, Dusit International director for development Asia Pacific, said that the company is looking to strengthen its capability to cater to the booming MICE market in Asia.

“Industry reports show that Asia is fast becoming a preferred destination for MICE. With that, Dusit International is gearing up its services to meet this demand across our locations in Asia,” said Chen.

”We’re optimistic that our new properties in Davao will be able to participate in this trend. A key aspect of the industry in Davao is its robust domestic market and relatively untapped markets where opportunities for growth are abundant,” he added.

Davao burgeoning economic growth makes it a key destination that will cater to business travelers, Chen said.

He said Dusit plans to expand their projects to different areas in the country.

“We are looking to grow in the other cities and destinations within the Philippines as we are positive about the country’s tourism outlook and potential. These new projects can leverage from our experience and established networks in the Philippines and in the region,” said Chen.

He added that they chose to create projects in the country because the Philippines has “very warm and friendly people which are very valuable to the tourism industry.”

He said that the country’s natural beauty and its people’s warm and welcoming personality, coupled with Dusit’s reputation as an internationally trusted brand, are key ingredients that will make Davao a prime choice for international and domestic investors.

Catherine Talavera


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