DAVAO City Mayor Rodrigo Duterte is the most talked about presidential candidate in the social networking site Facebook even before he officially joined the presidential race late last year.
According to the site’s account manager, Camille Barrios, a total of 17.7 million people in the Philippines have joined election-related conversations on the platform, generating 190 million interactions from November 20, 2015 to May 2, 2016.
Facebook’s latest data on people engaged in election-related discussions showed Duterte as the most talked about presidential aspirant with a rating of more than 83 percent.
Liberal Party (LP) standard-bearer Manuel Roxas 2nd ranked second with 57 percent, while Sen. Grace Poe had 50 percent.
About 30 percent of 20.8 million people talked about Vice President Jejomar Binay, while Sen. Miriam Defensor-Santiago generated only 27 percent despite her popularity among netizens.
Duterte’s running mate, Sen. Alan Peter Cayetano, was the most talked about vice presidential candidate from January 8 to May 2.
Camarines Sur Rep. Leni Robredo was the second favorite during the period, with 37 percent, closely followed by Sen. Ferdinand Marcos Jr., at 35 percent.
Senator Francis Escudero, was the fourth most talked about candidate with 28 percent, while Senators Antonio Trillanes 4th and Gregorio Honasan 2nd garnered 24 percent and 3 percent, respectively.
The top three issues that were discussed during the period were transparency 84 percent, economy, 41 percent, and education, 32 percent.
Issues on infrastructure, environment and trafficking were the least favorite topics among
Facebook users in the country.
Facebook defines an election-related conversation as any post or comment that contains highly specific and targeted keywords or hashtags related to either the election itself, a candidate, a party or a specific topic that might be playing a large role in the election itself.
It also defines an interaction as a post, like, comment or share made by people on Facebook, while interactions are the total aggregate number of likes/reactions, posts, comments and shares made about a particular candidate across the Facebook ecosystem (not just the activity on a candidate’s page) within a specific timeframe.
Since people may discuss more than one presidential candidate, the percentages will add up to more than 100 percent, Facebook explained.