Think before you speak. That is the sage advice people around newly-declared presidential aspirant Rody “Digong” Duterte should keep reminding him. That, however, might be quite difficult for the colorful and controversial Davao City mayor, especially since he’s trying to project a tough guy image to match his anti-crime, anti-drug, and anti-corruption campaign rhetoric. But if he doesn’t tone down his crude and foul-mouthed spiels, his self-destructive strategy will later definitely take a toll on his poll numbers although his survey ratings now are still very good for him.

Already, Duterte faced an angry public backlash for cussing out the Roman Pontiff during his declaration speech last week as the presidential standard-bearer of PDP-Laban. It was an ominous start to what should have been an easy campaign.

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