Proving that “e-Commerce” or online buying and selling is fast picking up in the Philippines, two online malls celebrated their third anniversaries here with separate and equally exciting events.
Lazada PH’s 3-day sale
LAZADA Philippines, a part of Lazada Group, which operates Southeast Asia’s number 1 online shopping and selling destination, celebrated its anniversary in the Philippines with three days of sales from March 24 to 26.
“We are delighted to be celebrating our third year of rapid growth this month. Looking ahead, Lazada will continue to focus on increasing its assortment range, expand our logistics infrastructure and payment solutions to further enhance the effortless shopping experience for our customers,” says Inanc Balci, co-founder and chief executive officer of Lazada Philippines.
Lazada Group’s growth is a result of its rapid assortment expansion driven by its unique position to provide brands and merchants simple, fast and direct access to approximately 550 million consumers in six countries namely Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines through one retail channel. The number of sellers on the marketplace platform, which now accounts for approximately 75 percent of overall sales, crossed 10,000 in December 2014.
In the Philippines, Lazada (lazada.com.ph) has been growing in line with the group and received 18 million visits in December 2014. By continuing to focus on developing the marketplace platform to support brands and merchants, the company reached more than 1,600 sellers by the end February 2015, who were supported by 1,500 employees.
Zalora holds ‘New In’
TO commemorate its third year of operations in the country, Zalora Philippines (www.zalora.com.ph) with an event dubbed “New In,” a celebration that also marked the official opening of its new office on March 23. Located at Bonifacio Global City in Taguig, the 1,290 -square meter space also serves as the company’s in-house studio.
“The local E-commerce industry is constantly evolving and through the past three years, we’ve worked hard to find new ways to break ground in different areas such as payment schemes, delivery services and even our marketing campaigns to create a world-class online shopping experience for our customers,” says co-founder and CEO Paulo Campos.
The opening of its new studio also accelerates the implementation of Zalora’s transformational programs to serve Filipinos across the region and its mission to grow the e-commerce industry in the Philippines.
This year, the company will also be moving to a much larger warehouse facility in Manila, approximately 10,000 square meters that houses over two million products waiting to be delivered to their customers. The new office and warehouses allow the company to run at a faster and efficient pace.
Lastly, Zalora Philippines has worked closely with top global brands to either grow their fashion catalogues or improve accessibility for their customers. Currently, it offers three distinct silos: Zalora Classic which offers all the latest and in-season styles from local and international brands; Zalora Outlet where you can find great deals on last season’s styles; and Zalora Marketplace which provides a hub for local fashion designers looking for a venue to sell their products.
The anniversary party culminated with a runway fashion show of the newest Zalora-branded collection featuring four themes highlighting the rich trends of this season.