E! kicks off first original Asian reality program

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One of the Philippines’ most adored and talked about showbiz families, the Gutierrezes, will be moving into their new home on E! beginning June 1 at 9 p.m. with the sizzling six-episode reality series It takes Gutz to be a Gutierrez.

As the global destination for “Pop of Culture” and the renowned leader in entertainment news, the series marks E!’s first foray into original Asian reality programming and continued commitment to shine the spotlight on local Asian personalities and celebrities.

“As the home of the most topical pop culture buzz on celebrities, daily entertainment news and live red carpet coverage, E! is the perfect fit for a no-holds-barred series on the Gutierrez Family,” commented Christine Fellowes, managing director, Asia Pacific, Universal Networks International. “We are delighted that they are opening up their lives and that we are able to bring this locally relevant content to our E! audience in the Philippines.”

Produced by Philippine media powerhouse One Mega Group’s TV100, the series gives viewers an unfiltered access into the dramatic lives of this one-of-a-kind family—power couple Eddie and Annabelle and their children, former beauty queen Ruffa, fashionista Raymond and screen superstar Richard—as they show South East Asia just how much It takes Gutz to be a Gutierrez.


Michael Carandang, business unit head of One Mega Group’s TV100 said, “This is what I call a ‘dream project.’ First of all, we’re making entertainment history. It takes Gutz to be a Gutierrez is the first of its kind in the Philippines and in Asia. Second, I’ve been a fan of both E!, since I worked in Hollywood, and the Gutierrez Family, since I’m a fan of Philippine Showbiz. For One Mega Group and TV100 to be part of this exciting new show is definitely a dream come true. This is a match made in red carpet heaven!”

E! is available on Sky Cable Channel 57 and Cablelink Channel 33.

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