INDEPENDENT oil player Eastern Petroleum Corp. expects strong demand for its revolutionary EC Gas LPG system to boost revenues by P100 million this year after venturing into the online marketplace.
Jose Carlos Martinez, EC Gas Division manager, said they are anticipating an increase of 20,000 in the number of customers by going online in merchandising EC Gas LPG.
The company has tapped online merchant portal BeamAndGo.com in marketing EC Gas to overseas Filipino workers (OFWs).
Under the partnership agreement, EC Gas LPG system will be part of BeamAndGo.com’s growing online merchant network.
To date, EC Gas has 40,000 customers across the country, with 80 percent of that number in Luzon.
“This partnership with BeamAndGo.com virtually extends our reach in making the EC Gas LPG system accessible to more Filipinos both here and abroad,” resulting in safer homes with safer kitchens, Martinez said.
Martinez said Filipinos abroad can order and pay for an EC Gas LPG that would be delivered to their loved ones in the country.
EC Gas customers will also have access to BeamAndGo.com’s various payment options that include MasterCard and Visa credit and debit cards, PayPal and online banking, among others.
Jonathan Chua, BeamAndGo.com chief executive officer, said they are targeting OFWs for this strategy because OFWs have more disposable income.
“We understand that one of the top concerns of OFWs is the safety of their loved ones. So we strive to make sure that we give OFWs the option to purchase safe, top-grade and affordable products for their families in the Philippines,” Chua said.
Chua added that BeamAndGo.com will also launch a social media campaign to key OFW markets in the UAE, Hong Kong, Singapore, Taiwan, Japan, Malaysia, Australia, and the United Kingdom.
Chua added that BeamAndGo.com also provides an alternative remittance service for the Philippines whereby overseas and local Filipinos can support their families with digital gift certificates for their basic needs.
“These digital gift certificates can be immediately redeemed at any of our participating merchants,” he said.