After that much observed (or is it celebrated?) All Saints Day and All Souls Day that has become a customary part of Filipino traditions, the month of November is a time of the year where everyone looks forward to; more than the usual observance and in memoriam of our dearly departed loved ones, the month of November signals the start of the Filipino “Yuletide” celebration, the longest Christmas celebration in the world. Officially, the Philippines started celebrating Christmas season in November1st, and the holiday season tends to heighten and accelerate as the month of December draws near. As a matter of fact, the spirit of the season is already felt in the airwaves as early as when the “ber” months have started. This kind of lavish local celebration and episode in the last quarter of the year has always changed the pace of economic and business landscape, whether positively or negatively.