There is a new buzzword in the country: “edutainment.” A mash-up of education and entertainment, this concept can be best experienced at DreamPlay, a center that will open and operate inside the soon-to-be-developed City of Dreams Manila.
A one-of-a-kind educational destination for the whole family, DreamPlay is a project of Melco Crown Philippines (MCP), the developer of the entertainment city along Manila Bay, together with globally renowned entertainment company, DreamWorks Animation.
Truly a milestone for the country, no less than Dream Works executive James Clark, the head of retail development for Asia Pacific, flew over to Manila and joined MCP in launching DreamPlay on May 22 at White Space, Makati City.
According to Clark, DreamPlay revolves around the idea of “learning through play” but with a revolutionary approach. To achieve this, he revealed that they sought the artistic and creative geniuses of iP2 Entertainment, a company that specializes in creating unique location-based entertainment concepts for families.
The result, he said was an education-inspired play center with hands on activities, as well as live and digital play spaces. Of course, well-loved characters from DreamWorks animated films like Kung Fu Panda, Shrek, Madagascar, and How To Train Your Dragon, among many others, will be integrated in the entire center.
“We will have character-oriented features, with kids having a chance to ‘save a princess’ like their favorite DreamWorks characters, or build structures, and interact with different characters,” said Clark.
He then noted that the project is also part of the company’s 20th anniversary in the entertainment industry. More importantly, he said, “We want to create and engage people in meaningful ways. This experience will bring families together to enjoy each other and at the same time, have the children learn new things while being entertained.”
For his part, John Rackza, MCP’s vice president for entertainment development and operations, expressed that DreamPlay will specifically cater to the Filipino culture of family ties and togetherness.
“We have different entertainment ecosystems around the world and we wanted to develop something that is unique for the Philippines. Since the country is known to be family-oriented, we wanted to create that specified entertainment environment for the market,” explained Rackza.
Finally, MCP chairman Clarence Chung promised that DreamPlay will bring an innovative and worldclass experience, the trademark of the City of Dreams brand.
Set to open by the end of the year, the new entertainment city will have resorts, hotels and casinos. DreamPlay, on the other hand, is poised to become friendly destination for all ages.