Back in 2007, a few friends and I started a “Live Green” movement to start saving energy, and to start advocating for cleaner air, a cleaner planet and generally, advocate for green and blue—green earth, blue waters. Or blue skies. We even used clouds as a backdrop for a panel in a CSR exhibit, which other people found odd at that time.
That is the price first-movers have to pay. People may find your idea odd, out of the ordinary or downright weird. I explained that using power strips could help you save phantom loads of electricity. I explained that reusing real cups rather than styro or paper cups was more earth-friendly.